Letting people know the product in 10 seconds.

The HookCam team felt their selling message on their website needed improvement. So, I redesigned the front page with the objective of explaining the product as well as highlighting the benefits of it in an effort to support their sales proposition.

    Work Scope:
  • admin usability
  • redesign
  • wordpress

What I did for their site was essentially making it a “Veritical Tour” — people would be able to know what the product is and know what benefits it has simply by scrolling down. This method is particularly effective on mobile screens, where users are already used to scrolling a lot going from top to bottom. I also used bold headings coupled with a clean body font to further help make the message visible at a glance.